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Bharti announces strategic roadmap for retail venture

20 Feb '07
3 min read

“Bharti with its in-depth understanding of the Indian consumer, experience of running all India operations, ability to attract & grow talent and capability to deliver a great experience at affordable prices, is uniquely placed in the Indian retail sector. We will bring great value to consumers by offering quality products at affordable prices”, he added.

In addition to providing choice and quality to consumers at affordable prices, the efficient supply chain management and 'on time' availability of goods will help fight inflation. Bharti's retail chain will provide ready outlets to the relatively 'unknown' brands of small manufacturers, which are sold as private labels. A significant percentage of the overall volumes are expected to be sourced from the small-scale sector.

Bharti Enterprises, India

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