Lenzing achieves record result with expansion of cellulose fibers
12 Mar '07
3 min read
At Lenzing itself, the world's largest integrated production site for viscose fibers, production was increased to 230,000 tons; with specialty fibers such as nonwovens, Lenzing Modal, MicroModal and flame retardant or spun-dyed fibers making up the major share. The opening of a new sales office in India was a further extension of Lenzing's global sales.
Lenzing's marketing strategy of continuously developing new applications for Lenzing fibers was followed consistently in 2006. As well as increasing its market share in sports wear, Lenzing also enhanced its position in home textiles. In addition, new technical applications were developed for TENCEL fibers. In total, core business fibers and pulp generated 81% of Group sales.
Outlook: Continued expansion - Demand for Lenzing fibers developed favorably during the first weeks of the new business year 2007. Lenzing will continue to expand production capacity in 2007. At the Lenzing site capacity will be increased in terms of quantity and quality by further modernization resulting in the expansion of specialty fiber production. Furthermore, the new viscose fiber plant at Nanjing/China will start production in a couple of weeks.
The strong strategic position of Business Units Textile and Nonwoven Fibers, however, is encouraging and provides a basis for confidence. The expansion rate of Business Unit Plastics will increase. Positive perspectives will result from the recently concluded joint venture in the field of carbon fiber precursor with SGL Carbon AG, Germany.
marketing@alchempro.com
