“We use our own infrastructure to partner with the Woolmark all over the world,” adds Mr. Mitchell. “Our export division, for example, recognises the importance of the brand particularly in the Asian market where the Woolmark has been successfully marketed.”
So much so, the company has seen its residential wool collections gain significant market share in the last 12 months, as oil and polymer pricing means Nylon carpets are less price competitive than they have been in the past.
“Godfrey Hirst is a terrific Australian business success story,” says Brenda McGahan. “We are delighted to be able to support such an innovative and professional business, helping them to market themselves in the competitive international carpet industry.”
marketing@alchempro.com
