AWI & Sugoi release new Wallaroo line of Merino wool active wear
14 Jun '07
2 min read
Stuart McCullough, director of North American Operation at AWI, is excited about the range and has already noted a change in the public's previous misconceptions about Australian Merino Wool.
“AWI is constantly looking for ways to spread the word that Merino wool is a world-class natural fibre,” said Mr McCullough.
“Sugoi, with its vast network of retailers around the world, is a perfect company to facilitate this initiative. Because of their high-tech nature, Sugoi is a company that is studied by many of the major North American retailers as a cutting-edge innovator of product.
“We are working hard to ensure that we extend the adoption by retailers of the new merino wool products that show the product as luxurious, soft and easy-care.”
marketing@alchempro.com
