Huntsman & PVH launch High IQ Easy Care Plus brand in Thailand
20 Jul '07
3 min read
“With High IQ, PVH will be able to fulfill a promise to its customers. Furthermore, through our extensive cooperation with Cassardi we look forward to introducing High IQ Easy Care Plus fabrics to the millions of consumers who demand the best from their clothes.”
High IQ Easy Care Plus is perceived as 'the' benchmark in the industry with regards to performance. Treated garments retain that smart, pristine look during wear and the need for ironing after washing and drying is eliminated.
Cassardi International Co Ltd is the sales, marketing and brand management arm of Boonsiri International Group, an importer and manufacturer of many licensed brands and an original-equipment manufacturer which was established 50 years ago and holds manufacturing, marketing and distribution licenses from the UK, the US and Germany.
High IQ from Huntsman International LLC is the first comprehensive global branding program for textile colors and effects.
Designed to add value both for the consumer and the entire textile processing chain, High IQ is the mark of Innovation and Quality.
The branding scheme covers effects for textiles such as Cool Comfort, Lasting Color, Freshness, Sun Protection, Easy Care and Active Comfort.
marketing@alchempro.com
