As Americans grow more concerned over the high price of gas, Wal-Mart today unveiled an aggressive new program to drive deeper price cuts on key shopping items. This week, Wal-Mart will drop the price on more than 16,000 products across all stores, with a focus on top brands for back-to-school needs.
Also this week, Wal-Mart launches a new ad campaign to address the importance of saving money as gas prices remain high and as kids head back to school.
Families with school-age children are expected to spend on average $563 this year on back to school. Therefore, the retailer's new price campaign aims to make a big difference in savings – 10 to even 50 percent – on important back-to-school items, giving families a good reason to look forward to shopping.
Internally dubbed “Operation Unbeatable,” Wal-Mart initially launched its aggressive price strategy just before July 4th, with deep price cuts on top brands and foods for the July 4 Holiday. Shoppers noticed.
“We know it's tough right now and Americans are looking to us to provide the best value, and we will. Let there be no doubt – we mean business when it comes to price leadership,” said Bill Simon, executive vice president and chief operating officer, Wal-Mart Stores, U.S.
“We'll provide families savings where it counts, and continue to work closely with key suppliers, reduce packaging and lower shipping costs as we steer this program through fall and beyond.”
Bright in-store signage and Wal-Mart's newly designed circular addresses new savings front and center, highlighting the products and brands the retailer knows are top of mind with most consumers.
marketing@alchempro.com
