SINGER sewing machine in Royal Exhibit at Buckingham Palace
14 Aug '07
3 min read
The machine is set apart by its stunning gold colored motif appointments on either side of the machine, which made it an icon in the sewing industry. Today, the SINGER name is synonymous with sewing and the distinctive black and gold design is recognized worldwide as a symbol of the SINGER brand.
Mahatma Gandhi, the famous Indian leader, also presented a piece of hand woven material with a personal inscription to the Royal couple. Gandhi had indicated, on another occasion, that “The SINGER sewing machine was one of the few useful things ever invented.”
“We are delighted that the SINGER 201 sewing machine was selected for this significant exhibition celebrating Queen Elizabeth and Prince Philip's diamond wedding anniversary,” said Don Fletcher, CEO of SVP Worldwide, parent company for Singer. “We extend our warm wishes and congratulations to Her Majesty and Prince Philip.”
This event is not the only connection that SINGER has had with the British Royal family. In 1924, King George V presented what has become known as the most magnificent and beautifully appointed dollhouse in history, “The Queen Mary Doll House,” to his wife Queen Mary.
The dollhouse was the creation of famed architect Sir Edwin Lutyens who designed the house sparing no expense. He created a fully furnished miniature home portraying items found in Windsor Castle. No detail was forgotten, including a miniature SINGER sewing machine in the linen room.
Following the tragic 2004 tsunami in South East Asia, Prince Charles, President of the British Red Cross, visited several sights in northern Sri Lanka devastated by the quake's tidal wave. During his visit he donated SINGER sewing machines to help women in that area resume their livelihoods. The relief effort was enormous following the destruction and loss of human life.
“SINGER is proud to be a part of history with the British Royal family in these many different ways,” said Brad Hunsaker, Global Vice President of Sales & Marketing for SVP Worldwide. “SINGER has become the most trusted sewing machine brand in the world and the brand of choice in almost every country.”
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