So how does changes in textile industry affect branding and innovation? Expert from Sky Industries Ltd said, "This does not necessarily affect branding and innovation. However, enterprises amend brand images as required. Then again, if analysis done is as precise as possible, there are minimal chances of it affecting the industry. Thus, an innovation or brand can undoubtedly be based on this."
However, Jajoo explained, "Yes, branding and innovation differs with changes in textile industry as well as from company to company. As such, big enterprises will definitely get affected as they want to maintain their position and are required to keep up with the changing scenarios. Upgrading technology as innovation and introducing new products is very important for having good stand in the market."
Fibre2fashion, News Desk - India
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