Computerized time-saving features make sewing simple & easy
30 Aug '07
3 min read
SVP Worldwide's extensive global consumer research has shown that sewers want a bobbin that is fast and easy to thread, larger buttons and knobs to operate the machine, more light for the sewing surface and fashionable machine colors with a contemporary feel. The new SINGER CONFIDENCE line was designed with these desired features in mind.
The Drop and Sew bobbin system, featuring a new top drop-in bobbin with a see-through cover, makes using the bobbin error free. The larger knobs and buttons on SINGER CONFIDENCE machines make them easy and effortless to operate. Two StayBright LED lights come standard, addressing the second-most asked for feature by sewers—brighter lighting that won't burn out.
In addition to the deeper, richer colors that complement the contemporary style of the SINGER CONFIDENCE line, sewers will benefit from using fully automatic functions such as the needle threader and one-step buttonhole.
“The popularity of sewing continues to increase throughout the world,” said Brad Hunsaker, Global Vice President of Sales and Marketing for SVP Worldwide.
“The younger generation is getting involved with sewing because it provides an outlet for creativity and self-expression. The computerized SINGER CONFIDENCE sewing machines will be the perfect creative partner to inspire new or more experienced sewers who want a simple, easy sewing process in order to focus on the most rewarding aspects of sewing.”
marketing@alchempro.com
