All of this always related to the textile chain products developed and manufactured in Brazil with our lifestyle's strong identity, as well as the addition of a perfect dose of Brazilianness that the whole world appreciates and recognizes.
In the background, the image of a cotton field valorizes the purity of national cotton and the sector's socially responsible actions, always betting on fair trade and economic development associated with environmental protection and respect for the human being. The vast horizon also recalls the country's continental size and its agricultural potential.
The selected model was chosen for her Brazilian beauty and her attitude: strong expression, joyful and at the same time, serene. Dark-skinned like most of the population, her color symbolizes all the diversity of races, ideals and national styles. In spontaneous poses, she proves the nation's natural sensuality, softened by the delicate fabrics and the details in the handmade products.
Comfort and design are the last elements that guide the campaign, underscored by the model's serenity and the inviting lighting in the photos, as well as the comfortable, period-setting sofa that is the main link between the images. All in a very warm, tropical climate.
Brazilian Textile and Apparel Industry Association
marketing@alchempro.com
