Winning Brands' CEO Eric Lehner is cautiously optimistic about the emerging results. “You can't beat real-world experiences by typical commercial customers as the basis of your growth plans” says Lehner.
“The reported findings are that dry cleaners who convert from Perc to our system do well. As various governments are preparing to ban Perc use, the industry now has a very attractive alternative to satisfy the public and enhance profitability. It's a win-win proposition.” he adds.
“With the vast majority of North America's estimated 35,000 dry cleaners still using the old system – we are ready to help them do as well or better with the SMART approach.” concludes Lehner.
The Hamilton Cleaners conversion is being handled by a group of experts in the new field of professional wet cleaning called the Solvent Free Solutions Team.
The group combines the latest findings in equipment design with environmentally advanced cleaning agents known as SMART Wet Cleaning Solutions.
The net result is the team's ability to convert conventional dry cleaning plants that use the controversial solvent Perchloroethylene (Perc) into Perc-free plant operation, sometimes within weeks.
Solvent Free Solutions Team spokesperson Jim Giddings points out that not all dry cleaners are willing to make the conversion total.
“Some want to hang on to the familiar – so we ease them in gently by installing a “Little Giant” system from Miele for starters to be used with SMART Wet Cleaning Solutions. This lets the dry cleaners get familiar with professional wet cleaning for some of their 'dry clean only” garments.
"In order to replace Perc entirely, a bit more equipment is necessary, and training – that's what we do.” says Giddings.
“Michael in Hamilton was a leader there – he took the plunge and became very effective quickly. I'm not surprised that he is expanding to meet higher demand.” adds Giddings.
Winning Brands Corporation
marketing@alchempro.com
