“Over 75 per cent of the participants also said they saw opportunities to use more Australian Merino wool, following the workshop.
“This is an excellent way in which to further not only the understanding of the quality assurance systems in place in Australia, but also to increase awareness of the premium Australian clip.
“We have the world's best wool marketing and quality assurance systems, and the best natural fibre. It is important to educate our key customers on how this system works and how it can help them make important quality-based decisions."
AWI, in conjunction with AWEX, AWTA, the International Fibre Centre and the Australian Wool Textile Training Centre (AWTTC), has applied for funding through the Australia China Agricultural Technical Cooperation; to deliver more workshops of this kind.
“This funding application proposes a two tier education and training strategy. AWI is also offering funding to assist staff from overseas processors to attend AWTTC courses in November,” said Mr Lyons.
“Some of the courses will be offered in Chinese language to further assist our customers understand the system. A key outcome of the series of meetings between both countries under the China-Australia Wool Quality Working Group was the need for better understanding and education, which the industry is addressing.”
Australian Wool Innovation Limited
marketing@alchempro.com
