Nuance-Watson to manage 1st FIFA Official Store retail opts
02 Oct '07
2 min read
Global Brands Group, the world's leading independent, international brand management, retail and licensing company, announced today that it will partner with Nuance-Watson (Singapore) to operate the inaugural FIFA Official Store, scheduled to premiere in the new Terminal Three at Singapore's Changi airport in January 2008. Nuance-Watson is a Singapore-based member of the Nuance Group, the world's leading airport retailer.
“The FIFA Official Store will be the preeminent football-themed lifestyle destination inspired by FIFA's rich 100 year history,” said Gary Schoenfeld, Co-CEO and president of Global Brands Group. “The passion for football and the FIFA World Cup in particular is unparalleled around the world and we are excited to begin the global rollout of these stores over the next 12-24 months.”
Under the terms of the agreement, Nuance-Watson will manage retail operations for the first FIFA Official Store. The 157 sqm football lifestyle store will feature exclusive FIFA-branded and FIFA World Cup-inspired products as well as best-selling football merchandise from adidas and other internationally-renowned sports brands.
“We're very pleased to have the opportunity to work with FIFA and Global Brands Group,” said Ken Tse, Executive General Manager of Nuance-Watson (Singapore). “FIFA's international fan base, coupled with the store's unique concept and prominent location inside the Changi Airport, will be a tremendous draw for travelers.”
“Nuance-Watson's retail expertise, coupled with a reputation for operating premier airport retail concepts for top quality brands, made them the natural choice for operating partner for the first FIFA Official Store,” said Martin Darby, Senior Vice President of Retail for Global Brands Group. “We look forward to working with them to bring this innovative retail concept to life.”
In 2005, FIFA appointed Global Brands Group as both its worldwide exclusive licensing representative and store operator for FIFA branded retail destinations from 2007 to 2014, with an option to renew subject to achieving certain through 2022. Additionally Global Brands Group will act as the on-site concessionaire for all FIFA events throughout the term.
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