Series 47 Collection expands to embrace whole home
04 Oct '07
3 min read
In addition to its innovative update of classical styling, the Series 47 collection gives today's green-minded consumers a full range of furnishings that meet their desire for more sustainable products. Instead of using endangered wood species such as mahogany and ironwood, all of the hardwood surfaces are Sapele, also known as African White Walnut, a renewable resource with handsome graining that offers the exceptional workability and stability required for fine furniture.
Created with a young, city-dwelling demographic in mind, the Series 47 collection has demonstrated broad appeal to consumers across a wide range of ages and income levels. “The collection not only appeals to the young urban pioneers to whom it is targeted,” says Weldon, “but is also very attractive to anyone who enjoys a lighter, more modern home environment.”
As the Wrangler Home brand branches out, it continues to stay true to its roots. “It's easy to become overly focused on chasing trends,” says Weldon, “causing your brand to lose meaning and end up being only about what's next. With a foundation built on more than 50 years of strong customer relationships, the Wrangler brand keeps its focus on what is important to our customers and works to create products that bring a sense of comfort into people's lives. Through this approach, we have built one of the world's largest bases of branded consumer products, generating more than one billion dollars in annual wholesale revenue.”
“We know that our customers want value,” Weldon continues, “and people know that Wrangler stands for authenticity, quality, comfort and a relaxed, self-confident sense of style. We know that they want to buy from a company that stands behind its products. That's why we sought – and received – the Good Housekeeping Seal for our Wrangler Home brand furnishings."
"Its two year warranty gives our customers the assurance that they're buying a well-made product that will retain its looks and performance long after they take it home from the store. As with all furnishings from the Wrangler Home brand, these pieces deliver an ideal blend of warm, simple styling and built-in durability that fits perfectly into the active American lifestyle, helping our customers create what we call 'Real. Comfortable. Home'.”
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