“AWI will invest a significant amount of money to invigorate the Woolmark brand and enhance its credibility and reputation,” said Mr Welsh.
“AWI will be working with key business partners around the world who can influence the demand for Australian Merino wool, focusing on direct business relationships and investments.
“AWI will target leading companies in important markets – the creative design centres of Europe, the processing and manufacturing powerhouse of China, the retail brand and sportswear hub of the United States, the world knitwear centre of Hong Kong, and emerging markets such as India.”
Australian Wool Innovation Limited
marketing@alchempro.com
