Brandix Activewear aims for larger than life dreams
09 Oct '07
3 min read
Scheduled to be operational in May 2008, the new centre will accommodate a staff of more than 400 and be the centralised hub for all front-end activities of Brandix Activewear and Brandix Apparel India.
It will bring together Design, Marketing, Merchandising, Sourcing, Work Study, Sampling, Planning, Warehousing, Cutting, Information Management, Finance and Human Resources for these companies. Key players in the supply chain will be invited to sit alongside Brandix associates enabling them to conceptualise and deliver 'inspired solutions' to customers.
The winner of two Presidential Export awards in August 2007, Brandix is ranked as Sri Lanka's largest apparel exporter and second largest exporter overall, by the Export Development Board (EDB). Consolidated Group turnover for the year ending March 31, 2007 was US$ 320 million and Brandix is expected to reach its short term revenue target of US$ 500 million, in the near future.
Brandix pioneered the concept of total solutions in the Sri Lankan apparel industry and provides direct employment to more than 22,000 people. The Group is a preferred solutions provider to some of the world's best brands, including Gap, Marks & Spencer, Victoria's Secret, NEXT and Abercrombie & Fitch and specializes in casual bottoms, intimate and activewear products, textiles, knitted fabrics, sewing and embroidery thread, accessories and hangers.
The Group also offers wet processing, finishing and fabric printing. Brandix is supported by over 25 manufacturing facilities in Sri Lanka and India and strategically located international sourcing offices.
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