Sustainability and Innovation featured as two key themes at the world's premier Personal Care Products Conference, OUTLOOK, which took place from 26 -28 September in the attractive town of Cascais (Lisbon) in Portugal.
This sixth edition has once again been a resounding success, bringing together more than 360 participants from all parts of the personal care products industry supply chain.
OUTLOOK's success was due both to the high-level and ground-breaking presentations from 17 leading business consultants, top academics and authoritative industry speakers in the field, and also to the prime opportunity given to participants to exchange information and build personal business contacts.
The themes discussed in this sixth edition included Innovation and R&D, Energy and Raw Materials, Incontinence Trends, Sustainability, and Business and Future Perspectives.
Innovation – online, offline and 'open': In the innovation topic area, Jaap Favier, Vice President, Research Director of Marketing & Customer Experience, from Forrester, opened up the first day of the conference by presenting the concept of Social Computing (basically the interaction between social behaviour and computers), and explained how companies can use this trend to regain consumer attention.
Favier explains that consumers have generally lost trust in brands and instead have turned to friends and contacts for product recommendations.
With the rise of socialsoftware, for example blogs and chat rooms, where people exchange personal opinions online, companies can tap into this tool to re-capture public opinion, for example by creating a 'client space' on a website.
marketing@alchempro.com
