Kirsty Scott, Head of the Textiles team at Scottish Enterprise, says: “The decision to target the Chinese market is not a short term one for Scottish companies and will require a significant level of commitment.
Chinese consumers are very brand orientated and there is significant demand for luxury British brands. Scottish companies are looking at how they can build a distinctive brand through not only having the right products but also the right presentation, promotion and market positioning.
“However, with 700 million people expected to have joined the Chinese “consumer class” by 2020, there are significant opportunities for Scottish textiles companies if they can get the right combination.
This mission is designed to give them greater insight into the long term view of the market and also to help them make connections which will help them on their way to developing a strategy to grow their business in China.”
Scottish Textiles Association
marketing@alchempro.com
