President Smt. Pratibha Devisingh Patil, has urged the Government and Khadi and Village Industries Commission (KVIC) to pay special attention to see that artisans can get finance easily and through the nearest banks.
The requirements of the needy to get proper benefits through loans and grants should also be kept in mind. The President was inaugurating the concluding session of KVIC's Golden Jubilee Celebration function.
She said, the Khadi and village industries while retaining the intrinsic beauty of their products, will survive in the long run, if they take into account the changes occurring in the world in terms of market, technology and customer preferences.
Blending khadi with other fibres such as silk, wool etc. will give it a new image and open further market. Khadi could also be given a new look, where necessary, so as to attract the younger generation.
There is now a growing preference for natural products and khadi has an inherent advantage, in that it is eco-friendly and can be marketed as such. There is also a need for paying attention to standardization of khadi and village industries products.
Stating that there was a need to set up more employment generation units especially for women the President said, one of the main objectives of promotion of khadi and village industries is to create employment opportunities in rural areas and urban slums for improving the quality of life.
The President dedicated to the nation an electronic charkha which will not only produce yarn but also generate power to light a lamp and play a transistor radio in remote villages.
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