In cooperation with the Association for the Promotion of Swiss Fashion and Textile Designers (VSMT), a collection of Rieter fashions was created. The designs originate from the fashion designer Irene Schütz, winner of the Walk of Fashion 2006.
The basic idea for the project is the Rieter corporate design. All fabrics for the collection were produced from the Rieter yarns COM4, ComfoRo and Rotona and were obtained from customer collections. The collection was presented at a customer day.
Garments that utilize Yarn Properties At the beginning of 2007, the idea arose to convert Rieter yarns into garments. Targeted were items of clothing which use the special yarn properties of Rieter yarns not only in their design but also functionally. All Rieter yarns from the various spinning techniques were used: ring yarns, COM4, compact yarns, ComfoRo rotor yarns and Rotona rotor core yarns. With this project, the versatility of the Rieter system range and the know-how of spinning techniques and down-processing for the customers should be vividly demonstrated.
Professional Partner In the Association for the Promotion of Swiss Fashion and Textile Designers, Rieter found a professional partner. With the Fashion Hall, opened on 1 January 2007, the Association offers the expertise and infrastructure to implement collections. It was thanks to the Head of the Association, Nicole Schnetzer, who is also Manager and Creative Director of the Walk of Fashion, that the designer for the project was found.
Irene Schütz, winner of the Walk of Fashion 2006, created the entire collection based on Rieter's corporate design that was introduced already in 2006. The basic idea is the point or dot, as symbol for the performance standards set by Rieter, that run as creative guidelines through the entire collection. The color scheme of the collection includes the colors of the new corporate design and sets accents in light green, light blue, grey-green and plays with basic colours in light grey, beige, black and white.
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