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AWI strengthens commitment at JITAC in Tokyo

28 Nov '07
2 min read

During JITAC, AWI also hosted a cocktail party to commemorate the 200 years of Australian Merino history, and to thank Japanese partners for their support for Australian Merino wool.

The event attracted more than 120 key industry people in Japan, from influential retailers to wool textile manufacturers, and further strengthened the bond and commitment by AWI to wool marketing in Japan.

Mr Pascal Senkoff, General Manager of Apparel Product Development and Marketing at AWI said: “JITAC provides us with an opportunity to advise European and Japanese textile trade personnel about the integration with The Woolmark Company, the strategy to re-invigorate the Woolmark symbol, and to commemorate 200 years of international trade for the Australian wool industry”.

Mr. Alistair Murray McLean OAM, Australian Ambassador in Japan, also gave a congratulatory address quoting the long and successful history of Japan-Australia trade of Merino wool.

Australian Wool Innovation Limited

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