Technology has made it possible to reach out to consumers in all corners of India, said Mr Samir Shah, Managing Director and Senior Company Officer, South Asia, Reuters, India. He was speaking in the session “Redefining “Made in India”: Centres of Excellence in Creative Industries” at the India Economic Summit 2007.
The Confederation of Indian Industry (CII), and the World Economic Forum (WEF) are jointly hosting the summit. He said his company caters to Indian farmers in remote parts of the country with financial information like crop price through satellite services.
Digitization of content has brought producer and consumer closer. Leakages in the distribution system and piracy have declined enormously due to this.
On the spurt in the number of television channels in India and fall in the levels of creativity, he said Indian creative industry is in the process of evolution and competition would hasten the growth process in the industry.
Mr Saurine Doshi, Partner, A T Kearney, India said that there is a need for Indian content to be on the global platform. He emphasized that we have an inherent advantage of rich culture and history.
This itself creates a huge brand value for the Indian creative industry. He mentioned that creative industry in India is worth US $15-20 billion.
This will grow steadily due to the spurt in channels of communication and deregulation of the industry. There is a huge opportunity in this sector in India. Mr Doshi said that professionalism and monetisation would help the industry to grow faster.
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