Trevira has become more global and has launched, as it did in 2006, a series of activities in the new markets. “Our new representatives in the Middle East, Japan and China are doing good work“, says Dr. Ulrich Girrbach, Head of Marketing & Sales Trevira CS & Textile Filaments. “We have held a whole sequence of events to interest new customers in Trevira CS."
Global Marketing: Trevira is engaged worldwide in informing decision-makers in the contract market, experts in fire protection and local regulatory bodies about preventive protection against fire, and about establishing European safety standards. In Dubai Trevira initiated a congress that took place early December under the auspices of the Civil Defense authority.
A high-ranking EU expert on fire protection was among the speakers at this specialist conference on fire protection and product safety, attended by designers, architects and builders.
The Middle East continues to be a contract market that is growing at a breath-taking speed. While this involves a high proportion of new buildings in the health field, the impetus is mainly in the hotel sector.
marketing@alchempro.com
