Online retailers (i.e. Amazon.com, Overstock.com, etc.) are preferred by 37 percent of consumers. Online auction sites (i.e. EBay.com, Yahoo! Auctions, etc.) are most preferred by about 21 percent of internet shoppers.
Male shoppers cited online retailers as their most preferred shopping sites, while female shoppers preferred retail/catalog sites.
Consumers Still Plan to Hit the Stores: When it comes to holiday spending, consumers are saving their bigger purchases for in-store shopping. Less than 5 percent of online households plan to spend more than $500 online this holiday season, while 29 percent plan to spend less than $100 online.
Conversely, 21 percent of online households plan to spend more than $500 in stores, while 16 percent plan to spend less than $100 in stores.
“While in-store shopping still attracts the lion's share of spending, trend setter segments like younger consumers and affluent consumers look to online alternatives for an increasing part of their overall shopping needs,” notes Don Ryan, V.P. Technology and Media, TNS. “This is especially true for media and consumer electronics.”
Bargain Hunters on the Rise as Consumers Become Increasingly Cost Conscious Consumers are increasingly weighing the benefits of their shopping choices in stores and online.
Bargain hunting shoppers account for 44 percent of shoppers who have made an online purchase in the past three months, up from 41 percent a year ago.
Traditional shoppers, who occasionally shop online but prefer the familiarity of brick and mortar stores, account for 16 percent of online shoppers. Die-hard internet shoppers have decreased slightly since last year and account for about 16 percent of online shoppers.
Last resort shoppers, who buy online only when products are unavailable in stores, represent 15 percent of online shoppers.
Hurried shoppers, who purchase online only when time is of the essence, have decreased slightly in size and represent about 10 percent of online shoppers. More men than women, 46 percent versus 41 percent, are self-proclaimed bargain hunters.
marketing@alchempro.com
