The product was well received by Japanese businessmen who have to wear jacket and tie even in the “Cool Biz” conforming company offices, to stay cool and comfortable in the hot and humid climate of the Japanese summer. Following the success at the launch in 2007, Aoyama plans to more than double the amount in the next summer season to 70,000 units, with further improvement in the air permeability performance.
AWI recently integrated the assets of The Woolmark Company into its business. As a result of this historic merger, AWI became the owner of the Woolmark brands: the world's best known textile fibre brands.
AWI will invest in the revitalisation of the Woolmark brands which are to be relaunched globally in 2008. AWI will use the Woolmark to focus on developing a modern and streamlined business, increasing demand for Australian Merino wool, and securing a prominent position for the Australian wool industry in the global market.
Australian Wool Innovation Limited
marketing@alchempro.com
