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eZone plans for aggressive growth

20 Dec '07
3 min read

Home Solutions Retail (I) Ltd, a part of the Future Group, announced its intent to dominate the retailing consumer durables and electronics. As a part of this, its retail formats – eZone and Electronics Bazaar announced plans for aggressive growth.

eZone, the electronics and consumer durables store chain in the lifestyle segment, announced plans to dominate the consumer durables and electronics segment from the current 26 stores to about 100-125 stores across the country in the next 18-24 months.

Electronics Bazaar, which focuses on electronics and consumer durable products in the value segment, will increase it's presence to 250-275 stores, in the next 18-24 months. Total investment planned for the expansion for both eZone and Electronics Bazaar is between Rs.450 - 500 crore.

Said Hemchandra Javeri, CEO, Home Solutions Retail (I) Ltd, “We understand that due to the booming economy and rising disposable incomes among Indian consumers, there is a noticeable rise in consumer spend in consumer durables and electronics category.

We will be better positioned to meet this increased demand, through the planned expansion.” He added, “The success of both eZone and Electronics Bazaar has been quite remarkable.

In the past 18 months since these formats were launched, they have emerged as favorites of shoppers across the country, for the experience, the product range and quality.”

Said Manoj Kumar, CEO, eZone & Electronics Bazaar,“The last one and a half years, have been an exciting journey for eZone and Electronics Bazaar.

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