Since joining Simmons in August 2005, Mr. Fendrich made significant improvements to the company by realigning its sales organization to deliver higher service levels to its dealers. Mr. Fendrich also had a leadership role in the company's decision to exit retail with the sale of its subsidiary Sleep Country USA in 2006, and he has been instrumental in the integration of the company's two most recent acquisitions, former licensee Simmons Canada in 2006 and specialty sleep manufacturer ComforPedic earlier this year.
“I am honored to be part of a company that is committed to world-class service in every area in which it operates,” said Mr. Fendrich. “Since I joined the executive leadership team over two years ago, I have been consistently impressed with the caliber of talent across all facets of the organization. I'm very excited about continuing to work together in my new role to sustain our positive momentum.”
Prior to joining Simmons, Mr. Fendrich was chief executive officer and president of the company's former Sleep Country USA retail operations. Before his role at Sleep Country, Mr. Fendrich was a co-founder and former owner of The Mattress Firm, one of the nation's largest mattress retailers. From 1986 to 2000, he managed The Mattress Firm's expansion from its original location in Houston to more than 200 company-owned and franchised stores across the United States.
Atlanta-based Simmons Company, through its indirect subsidiary Simmons Bedding Company, is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products under brands including Beautyrest, Beautyrest Black, Natural Care, ComforPedic by Simmons, Beautyrest Beginnings and Deep Sleep.
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