They include Caleffi SPA, Manterol, Christian Fischbacher and Schlossberg Textil. "Schlossberg stands for exquisite, rich and timeless classicism with a modern feeling. Our products are distinguished by style, taste and sophistication.
Our customers take great pleasure in them for a long time because they are timeless in style and of the highest quality in terms of material and processing", explains Beatrice Kleiner, General Manager of Schlossberg Textil.
'More Style' in Hall 9.2 brings together international brands with fashion and trend oriented designs, such as Cawö Textil and Vossen, as well as licensees of Joop!, Sisley, Mexx and Esprit.
"Our partners from the specialist retail trade expect to see us in a high-grade setting, such as 'More Style'. Here, they find an area reserved exclusively for companies with top product quality, topical fashion trends and superior design.
For us, this is the ideal environment in which to show our Cawö and Joop! products", says Daniel Kordts, Marketing Manager of Cawö Textil
So that visitors can find their way better around the broad spectrum of products to be seen, the hall structure of Heimtextil 2008 has been optimised and adapted to visitor needs. Additionally, simplified names for the product groups will make orientation even easier, e.g, 'sleep & dream' has been renamed 'bed', 'fresh & splash' is now 'bath'.
'Outside In' showcases extravagant home textiles The 'Outside In' special show in the middle of Hall 3.1 showcases extravagant home textiles and transfers a modern urban villa and garden to the Heimtextil. In this connection, the show takes up the current architectural trend towards merging the indoor and outdoor areas of the home.
Three cubes house the sleeping, living and dining sections of the home. A fourth cube contains a bar and catering facilities. On a small boulevard, visitors can stroll through the area. Small wooden gangplanks lead to the themed cubes. Tables with benches are embedded in the lawns and plant containers and provide an opportunity to sit and rest for a while.
In 2007, over half of the 2,863 Heimtextil exhibitors from 68 countries came from Europe (59 percent), a good third from Asia (37 percent). Altogether, 84 percent of exhibitors at the Heimtextil were from outside Germany. The visitor side is also characterised by a high degree of internationality, and combined with a high level of buying authority. The almost 86,000 visitors came from 127 countries.
69 per cent of visitors work in the trade, sales, export, industry and purchasing field and hold executive or managerial positions, and are authorised to make purchasing decisions on behalf of their companies.
marketing@alchempro.com
