Dow Fiber Solutions develops new non-iron stretch fabric
20 Sep '05
3 min read
Brooks Brothers was the first U.S. retailer to use DOW XLA fiber, introducing it in fall 2004 by weaving it into its two-ply cotton shirt to create a new women's fitted shirt that doesn't require ironing. "They incorporated DOW XLA fiber into two-ply cotton shirts to provide added value and the ultimate in comfort to consumers," said Joe Dixon, Vice President of production and manufacturing for Brooks Brothers. "They can now offer shoppers a shirt that doesn't require ironing and also retains its fit and shape."
Other major retailers are also now incorporating DOW XLA fiber into their garments and retailers in Europe, such as CasaModa in Germany, are also using the fiber.
Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the global textile industry by matching pro-active research and development expertise with the creative vision of retailers, designers, and manufacturers - to meet consumer needs. The business has established a customer base in Europe, Asia/Pacific, the United States and South America to produce fabrics made with DOW XLA CP elastic fiber.
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