AWS, who helped IWTO develop the concept proposal, will be contracted to provide services for the test marketing campaign.
He alos included that this will be an important test case as to the benefits that can be captured for Australian woolgrowers from targeted international marketing.
Mr McLachlan said the combined industry effort was important but also believed that AWI's focus on building innovation alliances with designers, retailers and manufacturers, could be used in some parts of the test marketing program.
He added that they are absolutely committed to getting performance-improving innovations to manufacturers and retailers.
First established as a subsidiary of Australian Wool Services in 2001, Australian Wool Innovation Limited (AWI) became a fully independent public company limited by shares and owned by Australian woolgrowers in 2002. Australian Wool Services is the world's leading wool fibre textile authority with over 60 years experience in the wool industry and expertise in textile innovation and wool technology.
IWTO is the international body representing the interests of the world's wool-textile trade and industry. IWTO is the international body representing the interests of the world's wool-textile trade and industry. IWTO membership covers woolgrowers, traders, primary processors, spinners, weavers, garment makers and retailers of wool and allied fibres in its member-countries, as well as all kind of organizations related to wool products and the wool business in general.
Australian Wool Innovation Limited
marketing@alchempro.com
