Fragrances producer Givaudan reopens its Perfumery School
05 Oct '05
3 min read
In an interactive workshop, the Media with the help of students and junior perfumers could experience the first two years of instruction, as they were taught how to classify naturals and synthetics in their olfactory families and then had to identify accords and schemas.
Each region was represented by a perfumer, which allowed the audience to learn more about the cultural differences between consumers around the world. Nicolas Anorga, perfumer, compared his role to a translator, able to understand the consumer's language and turn it into an olfactory message.
The second day started with a Sonia Constant, junior perfumer, who had recently graduated. She presented the fragrance she had created as part of her final exam and explained that this project had enabled her to develop her imagination while working within the constraints of a brief. The fragrance she created helped her to feel at ease when talking about her creation, by being able to tell an olfactive story.
To conclude the day's presentations, Frederic Rivoire, Head of Fine Fragrances Europe and Gilles Andrier, CEO of Givaudan, reminded all of the unique chance that this Perfumery school represents as a keystone of our industry, as a tailor-made training that encourages the future talents to guarantee tomorrow's innovation and as a solid reference anchored in Givaudan's heritage.
Swiss fragrance company Givaudan makes use of its strong product development and research capabilities, including one of the world's oldest perfumery schools, to serve a diverse and distinguished clientele, by creating fragrance and flavour compounds for a variety of products. Today, Givaudan is a science-smart, modern, and innovative company, with global reach and resources, well positioned to succeed in the twenty-first century.
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