Nahar Industrial Enterprise Ltd has decided to strengthen its base of retail stores through out the country to sell its branded garments directly from the factory.
Considering the response to the present stores, company has decided to start 16 more to the present 28 stores, and it also aimed to start 150 such stores in this financial year through out the country, said Managing Director Kamal Oswal.
Middle-class customers, who are aware of quality and looking for value, would be the target of company. Keeping this fact in mind, company would make its products range available between Rs 350 and Rs 700 per piece, said Oswal.
He also added that prices would be much cheaper than that of their competitors.
Aiming to give the best value to the customers, company's brand is the ideal union of cost and quality.
Known as 'Cotton Country', the outlets offer various items including men's cotton shirts, wrinkle free trousers, stain-free trousers and expandable trousers. The first store was launched in Baroda last year.
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