Nike has worked closely with Native American communities across the United States for more than 10 years to provide access to product and support for sport programs. GM Sam McCracken of the Sioux and Assiniboine tribes developed the concept for the program in 1998 as a way to provide inspiration and access to the brand to encourage physically active lifestyles. Nike signed a Memorandum of Understanding with Indian Health Services in 2003, and again in 2009 as a commitment to continue to bring inspiration and innovation to Native American communities in the spirit of health and wellness.
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