PUMA aims to be first carbon neutral Sportlifestyle company
23 Apr '10
4 min read
PUMA has been collecting E-KPIs (Environmental Key Performance Indicators) from all its offices, warehouses and stores worldwide for the last five years to determine the company's total carbon footprint on an annual basis. PUMA's global emissions are classified in accordance to the Greenhouse Gas Protocol, including direct emissions generated through gas, fuel and car fleets as well as indirect emissions generated through electricity and steam from offices, shops and warehouses and further indirect emissions deriving from business travels. PUMA's carbon offsetting does not include CO2 emissions through transportation of PUMA products. However, PUMA requested its business partners to initiate reduction of their own CO2 footprint.
Furthermore, PUMA will support the offsetting of its employees' carbon footprints by subsidizing those emissions generated on the way to and from work by 50%. PUMA CEO Jochen Zeitz will also offset his personal carbon footprint, including direct and indirect CO2 emissions, on his own account.
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