'Transitional wear', as the apparel is labelled, the range implies Disney's new direction to link the brand with style and quality as opposed to only cartoon characters, informed Mr Singh.
In connection with the production of the brand in India, Singh foresees ICL importing some of the raw material for production, particularly fabric, from countries like Korea, China and Taiwan.
The company proposes to begin manufacturing at its Uttaranchal plant by February 2007 and will formally launch its apparel in August 2006.
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