The partnership between PetiteParade and Children’s Club began in January 2017 with the UBM Fashion Group’s kidswear division.
On day 1, a curated multi-brand showcase will feature 19 top brands, showing a sneak peek of what is to be seen in each of the booths exhibiting at Children's Club: Andy & Evan, Appaman, Archiemede, Bunny & Hare, Charabia Paris, Choupette, DL1961, EGG by Suzan Lazar, Hatley, Imoga, Joules, Lazy Pants, Lennon & Wolfe, MOD Actiwear, Noukies, Paz Rodriguez, Peas & Queues, Snapper Rock, and Unauthorized, said PetiteParade in a press release.
Following the showcase, the afternoon will highlight denim brands, featuring more than just the much-needed classic pair of jeans; not a stranger to the PetiteParade runway is global brand, Hudson Kids along with cool kid brand True Religion. Closing the show will be the debut of Blu and Blue, colouring the runway with a full array of deep sea blues.
Opening day 2, ag kids Adriano Goldschmied will premiere top looks from its Spring 2018 collection. Returning to PetiteParade, Diesel Kid will then rock the runway with its street style meets rockstar themed spring '18 collection. Following, Spanish brand Losan will deliver ‘happy fashion’ with its colourful and dynamic looks. Finally, closing the parade this season is Vingino, the denim/sportswear brand that will surly make an impact on and off the runway.
"The runway is the most elegant bridge connecting buyers and sellers. It is the ultimate presentation of a designer's vision and a buyer’s view of their end customer. And it is this amazing dynamic between designers and buyers that fuels the momentum of the market at Children's Club. Pairing the leading US kid's trade show with the leader in children's runway presentation represents an obvious and wonderful partnership and measured by the level of brand and retailer enthusiasm for our runway shows this season, the market clearly believes in the marriage of Children's Club and PetiteParade," said Children's Club show director, Lee Rosenbaum. (KD)
ALCHEMPro News Desk – India
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