Premiere Vision Paris launches 'a better way' for ethical sourcing

The programme highlighted exhibitors’ sustainable initiatives through simple, clear pictograms displayed directly on the stands of this season’s 290 participants. The ‘a better way’ programme will be launched at PV Denim at its next edition in Milan this November 22–23, 2023, and will be continued at Premiere Vision Paris in February 2024, Premiere Vision said in a press release.

“While 2022 was a year of recovery for the creative fashion industry, 2023 was marked by a still unstable global economy impacting the entire sector, with consumer spending under pressure, a weakened mid-range, and inflation. Despite all this, Premiere Vision Paris—celebrating its 50th anniversary this year—continues to play a driving and unifying role, attracting 25,117 visitors, 70 per cent of them international. This edition confirms the gradual but tangible return of visitors from Asia, from China in particular,” said Gilles Lasbordes, director general, Premiere Vision.

By showcasing the exceptional creativity and unwavering commitment of its exhibitors, Premiere Vision Paris charts a path for a constantly evolving industry tackling significant environmental, social, and technological challenges. Exhibitors, buyers, and visitors alike transformed Premiere Vision Paris 2023 into a forward-looking edition, both in the show aisles and at the thought-provoking talks held in the PV Hub, which welcomed more than 65 guests including Gildas Minvielle (director of the Economic Observatory at the Institut Francais de la Mode), Romain Brabo (co-founder and CEO of Nona Source), Linda Bulic (innovation analyst at Fashion for Goods), Pauline Godd (programme manager at TrusTrace), and Vincent Gregoire (director of consumer trends and insights at NellyRodi).

Working closely with industry professionals, Premiere Vision Paris is constantly stepping up its commitment so as to adapt to international market conditions and effectively address the transformative challenges of the sector, whether that means comprehending new regulations, adapting to new consumer behaviours, or making the transition to sustainability.

Since the February 2023 edition, Premiere Vision has offered a trail dedicated to deadstocks on its marketplace. In July, this trail was expanded and new specialised partners joined the show aisles, giving brands the opportunity to source creative upcycled materials, and suppliers the chance to resell their stocks from past collections.

“Eco-responsibility represents a new challenge for fashion. At Premiere Vision, beyond helping buyers discover the season, we do all we can to help them with their sustainable sourcing while also keeping an eye on the season’s key emerging trends. We decoded three such trends for Autumn-Winter 24-25—solar vision, symbolically capitalising on a powerful, renewable energy source; augmented elegance—producing higher-quality fabrics for garments that last and thus reduce consumption; and natural inspiration and the digital medium—drawing inspiration from nature for a very modern, present-day aesthetic,” said Desolina Suter, fashion director of Premiere Vision.

Ideal places to meet and share ideas, the five forums with their striking displays attracted industry professionals in search of new and innovative products, including environmentally-friendly faux furs in natural cotton or wool fibres, and cotton-mohair blends on a woven base; embroideries with luxurious effects that morphed into jewel-fabrics; cutyarn jacquards with XXL motifs in dazzling hues, with livelier sheens and doubly-shiny gilded aspects; leathers with treatments applied in gradients, for colour, full of variation and textures from smooth to velvety; and accessories where precious materials are worked together in a muted white—a tribute to luxury craftsmanship, combining refined embroideries and delicate feathers.

In step with changing consumer practices and expectations, innovation was also front and centre at the exhibitors’ stands—from pigmentation solutions that use bacteria, to post-consumer recycling solutions for eco-designed garments.

ALCHEMPro News Desk (NB)