Premiere Vision has cancelled the physical show at Paris Nord Villepinte, scheduled to be held on September 15-16, 2020, in favour of an exclusively virtual format, the digital show. The digital show will take place on September 15-16 on the Premiere Vision Marketplace website, however, the exhibitors’ collections will remain online throughout the season.
The new format confirms the industry’s accelerated embrace of digital initiatives, which have been truly catalysed by the health crisis. The Digital Show, which debuted online at the Première Vision Marketplace on July 10, 2020, will now fully take over the reins for the show, according to a press release by Premiere Vision.Premiere Vision has cancelled the physical show at Paris Nord Villepinte, scheduled to be held on September 15-16, 2020, in favour of an exclusively virtual format, the digital show. The digital show will take place on September 15-16 on the Premiere Vision Marketplace website, however, the exhibitors' collections will remain online throughout the season.#
The digital format will include 1,588 e-shops, over 20,000 listed products, and eight product universes; fabrics, leather, accessories, yarns, denim, smart creation, designs, and manufacturing. Since mid-March, the Marketplace has been available at no charge to Première Vision Paris exhibitors, allowing them to freely integrate their collections into their e-shops with no limit on the number of products presented, and no obligations in terms of commitment or duration.
The show will have a more interactive and functional digital catalogue to energize business. Activated client/supplier contact tools will facilitate direct contact and remote sales discussions and transactions. Company profiles can integrate multimedia content like videos, images, texts, and so on, to enliven the presentations of exhibitors’ business activities.
Enhanced content will boost the visibility of the offer and guide buyers. The Première Vision fashion team has selected the season’s most creative and representative products from the exhibitors’ collections. These will be showcased in each company’s online shop, and promoted in the Marketplace’s online magazine.
The entire autumn/winter 21-22 season collection can be found under the magazine heading on the Marketplace website. It will also include ‘The Futures of Fashion’, an exclusive programme of 20 digital events to follow online, to analyse, and decode both the season and the industry’s coming challenges: inspirational fashion seminars, conferences, and webinars dedicated to the future of fashion.
ALCHEMPro News Desk (GK)
marketing@alchempro.com
