"Shopper Stop’s tie-up with Amazon Seller Services to list its entire portfolio of 400 brands via a flagship store on Amazon.in would help it to leverage its catalogue on Amazon.in, attract large flow of customers to its site Shoppersstop.com, and leverage the marketing strengths of both the brands," said media reports quoting Govind Shrikhande, managing director at Shoppers Stop.
The earnings from the selling will be put by Shoppers Stop in effective marketing of its product online as well as offline.
Shoppers Stop's board of directors have already approved the selling of equity stake. (RR)
ALCHEMPro News Desk – India
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