The LYCRA company unveils plant-based fibre innovation in Cannes

This year, the company is showcasing innovative and stylish garments made with renewable LYCRA EcoMade fibre partially made with plant-based materials in its LYCRA Brand Lounge. Garments on display include nine pieces of Arena swimwear and five athleisure garments from Carvico. This elastane helps reduce the environmental impact of apparel while delivering the same performance as the original LYCRA fibre. Launching soon and available at commercial scale, this drop-in solution is a one-to-one replacement, with no need to re-engineer fabrics, processes, or patterns.

A highlight of the 2025 edition of MarediModa is a special Fireside Chat that took place in the MarediModa conference space on October 22 at 3:00 p.m. Entitled “From Fiber to Sustainable Swimwear: A Blueprint for Collaboration,” the session featured representatives from The LYCRA Company, Carvico, and Arena, discussing how their special partnership is helping to reshape the future of fashion.

Members of the media were invited to a press conference and coffee break in the LYCRA Brand Lounge immediately following the Fireside Chat. The lounge features an LED wall broadcasting the LYCRA brand’s new ALL IN brand positioning and product videos. New this year is the debut of an exhibit within an exhibit that illustrates key ingredients used to create its renewable fibre.

“True innovation in sustainable fashion doesn’t happen in isolation — it’s built through collaboration,” said Alistair Williamson, vice president EMEA & South Asia at The LYCRA Company. “Our partnership with Arena and Carvico demonstrates how shared values and aligned goals can accelerate the adoption of responsible solutions. At MarediModa, we’re proud to showcase what’s possible when brands, mills, and fibre innovators come together to help advance a more sustainable future for apparel.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

ALCHEMPro News Desk (MS)