Visitors up by 9% at this year's 'Yarn Expo Spring'

The fair covered 26,000 sqm at the National Exhibition and Convention Centre (Shanghai), with new exhibiting countries including Egypt and France. ‘Yarn Expo Spring 2019’ was held concurrently with Intertextile Shanghai Apparel Fabrics – Spring Edition, Intertextile Shanghai Home Textiles – Spring Edition, PH Value and the China International Fashion Fair (CHIC). It is jointly organised by Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT.

Yarn Expo has certainly established itself as a leading networking destination for worldwide visitors and exhibitors, with a wide variety of products on offer. Most notably, there was onsite evidence of ever-shifting sourcing trends from around the world, according to a press release by Messe Frankfurt.

The fair welcomed buyers from well-known brands such as Fila, Guess, Ralph Lauren, Jack Jones and Vero Moda, as well as Adastria, Itochu, Li-Ning, Maracaibo, s.Oliver and a buyer delegation from Korea.

The India Pavilion of the fair, witnessed 48 per cent more exhibitors at this edition.

“The visitors to Yarn Expo are very professional and match our exhibitors’ expectations. Some large Chinese importers visited our booths, and I’ve noticed this edition there are a lot of new importers who haven’t bought from India before. We’re really happy with our participation in the fair as this is a global meeting point. This is definitely the best fair in China, and one of the best in the world. We place a lot of value on this fair,” said Ravindranathan Narayanasamy, director, The Cotton Textiles Export Promotion Council (Texprocil), India (India Pavilion organiser).

“Yarn Expo Spring’s strength lies in its diversity of products and innovations. It’s undeniable that this is attracting trade buyers from throughout the supply chain,” said Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd. “It’s no longer just spinners and weavers buying from Yarn Expo. This week, we’ve also witnessed more downstream buyers sourcing directly from our exhibitors. They recognise that the properties of yarns and fibres are essential for ensuring a high-quality end-use product.”

Brands like Sankom, who were searching for a unique functional fibre, are increasingly visiting Yarn Expo to meet their specific sourcing needs. Whether that’s in order to source the particular yarns or fibres needed to maximise efficiency or sustainability, it’s evident that ‘Yarn Expo Spring’ provides plenty of options to make end-use products stand out from the crowd. “Although we make end-use products, by sourcing yarn we have better control over the composition of our fabrics. We are making premium underwear products, so our consumers are quite conscious of the fibres in their purchases,” said Anita Lazo, senior product and business development manager of Sankom.

“The most important benefit for us being at Yarn Expo is the customer connection and to see what is new in terms of innovation. We leverage this platform for our own innovation campaign and marketing story. We have a wide range of customers – we see the entire chain up to the consumer as our customers, so we have a lot of brands from Hong Kong, Europe and the US coming here to meet us. You can always find what’s new at Yarn Expo,” said Manohar Samuel, senior president (marketing & business development), Grasim Industries Ltd (Birla), India.

“I’m mainly sourcing from suppliers from China and India. This fair is quite big, there’s a lot of choice on offer. Compared to other fairs, Yarn Expo better suits my requirements as the choice of yarns is quite wide. We know fabric suppliers very well, but yarn is a new project for us, so this is an excellent platform for discovering new options,” said Gordan Rowan, senior manager, Zhongshan Lifeng Corporate Service Ltd, China.

The next Yarn Expo fair, the Autumn Edition, will be held from September 25-17, 2019, once again at the National Exhibition and Convention Center. (PC)

ALCHEMPro News Desk – India