India has emerged as a land of promise for global brands, says a survey on luxury goods and Indian consumers.
India's increasing number of High Net worth Individuals (HNI) market, for luxury goods, is projected to reach Rs 2000 crore.
Perception of luxury, for 25 per cent, was exclusiveness of the object, while similar number opinionated, indulgence in passion, hobbies and interests as being luxury.
Having no time constraints, was termed as luxury, by 19 per cent.
About 27 percent felt purchasing an automobile for the first time, as a concept of luxury.
marketing@alchempro.com
