To start an online textile sales firm, George Ladner had sold his successful textile sales firm in the late 1990s.
Subsequently, due to the collapse of American Textile Industry as the dot-com bubble popped up and Ladner's company also got crumpled.
Intertex, the new company, started three years ago began selling fabrics to hotels and other corporations is no longer a simple salesman - placing orders and receiving commissions but its products come from abroad.
At present Intertex acts as a broker, collecting payments from customers and paying suppliers to produce the required fabric even though the business involves greater risk than simple sales, but it also has higher profit margins.
George stated that since the foreign suppliers were ill-equipped to create advertising materials or negotiate credit arrangements, this change was imminent.
The company assembles its own sample books from cloths provided by the producers and operates from a pair of offices in Davidson.
Another office has been acquired to accommodate its five employees and a few part-timers, as per the needs of the company.
Due to renovation every five years, hotels require thousands of yards of cloth and that Ladner's customers are mainly hotels.
This year, sales reached $3 million in comparison to the previous year, although along with such success, new challenges also arise, he said.
According to Ladner initially a company begins with some idea the owner poses and the first year is spent simply chatting with people without getting much business.
In the subsequent year, the work and efforts pay off even though the company requires investment to fabricate and scale higher.
Intertex was making a turnover of $30 million annually a decade ago and now its target is to regain the same.
marketing@alchempro.com
