AAFA & Avery Dennison introduce new RFID savings program
10 Jan '06
2 min read
The American Apparel & Footwear Association (AAFA) has signed an agreement with Avery Dennison to provide sharply discounted rates for RFID labels to AAFA member companies.
These rates are available exclusively to AAFA members who are producers and providers of apparel and footwear products. Under the agreement, Avery Dennison will provide Gen 1 RFID labels and also the new Gen 2 “AD-220” label.
AAFA members that need to meet RFID requirements can use these labels for shipments to customers such as Wal-Mart, Target, and the Department of Defense. Minimum orders can be as low as 5,000 labels.
“Radio Frequency Identification (RFID) technology is rapidly becoming a requirement for manufacturers and producers who wish to supply major retailers and distributors in the global marketplace,” said AAFA President and CEO Kevin M. Burke.
“At the request of our members, AAFA staff worked with an industry task group represented by Perry Ellis International, Russell Corporation, Sara Lee Corporation, and Williamson-Dickie Manufacturing Company, to develop this affinity program as a service and benefit for AAFA members who wish to take advantage of lower label rates. We've done all the work necessary for AAFA members, large and small, to get started,” Burke said.
“We are very happy to be the RFID tag supplier for AAFA's RFID Savings Program,” said Mischa Reis, Director of RFID Marketing for Avery Dennison's Retail Information Services division. “Many AAFA members are already our customers in our core business and we are looking forward to providing them with our latest Avery RFID label technology, especially our new “AD-220” Gen 2 tag.”
marketing@alchempro.com
