“These findings illustrate the importance of timing marketing or advertising campaigns when the weather is the coldest and consumers are more likely to purchase seasonal products.”
ICSC links with more than 25 national and regional shopping center councils throughout the world. ICSC is the global trade association of the shopping center industry. Its 54,000 members in the US, Canada and more than 80 other countries include shopping center owners, developers, managers, marketing specialists, investors, lenders, retailers and other professionals as well as academics and public officials.
International Council of Shopping Centers
marketing@alchempro.com
