Cohen, who will be the conference's keynote speaker, will discuss what makes the 50+ consumer tick, and differences between lifestyle, lifestage and age segmentation—and why they are different and important. According to NPDS, Boomers and, and the more upscale Zoomers subgroup, represent nearly 30% of the U.S. population and comprise a much sought-after, economically powerful group of spenders.
As the conference explores opportunities and challenges for apparel and footwear companies seeking to serve older consumers and capitalize on this important market segment, other speakers will include:
- “Turning 50 with a 'Tude” – Paul Robb, Chief Executive Officer, The Lifestyle Design Group, a division of Kellwood Company
- “The Perfect Pair: Stepping Out in Style and Comfort” – Kimberley Grayson, Senior Vice President Marketing, Aerosoles
- “Special Report: Rethink 50+” – Michael Gratz, Research Director, AARP Publications
- “Looking Past the Looking Glass” – Howard Kreitzman, Vice President, Cosmetics & Fragrances, Bloomingdale's
- “The Retail Story: What Color is Your Door?” – Talbots
- “The Age of Mastery: Rediscovering, Redefining, Reinventing” – Peggy Northrop,
AAFA is the national trade association representing apparel, footwear and other sewn products companies, and their suppliers, including several dozen U.S. textile companies, which compete in the global market. AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global market by minimizing regulatory, commercial, political, and trade restraints.
American Apparel & Footwear Association
marketing@alchempro.com
