Our feedback allows manufacturers to adjust the fit to the relevant target group on a long-term basis. And where we're talking about target groups – many producers now no longer define these groups by age but according to lifestyle. Stephanie Müller continued, “A mistake where fit is concerned! Even when our measurements remain the same, our body proportions, posture and personal clothing preferences undergo major changes in the course of life. Such age-related changes need to be taken into account in terms of cut. A wearer's style may remain the same but not the cut!
Under the "SizeGERMANY" project in 2007/2008 representative serial measurements were taken from over 13,000 men, women and children between the ages #
If the fabric affects the fit, doesn't the cut have to be tried out in relation to the fabric and possibly adjusted?
Stephanie Müller replied, “That's right. The same pattern can turn out quite differently with another material, depending on whether it is for example a stiff fabric or one that is more flowing. Our fit testing programmes therefore particularly pay off for basic items that are produced from one fabric in high volumes.
Under the "SizeGERMANY" project in 2007/2008 representative serial measurements were taken from over 13,000 men, women and children between the ages #
“We have already managed to significantly reduce the level of complaints for a number of clients. The costs of these tests paid off very quickly – and the controllers at the companies were delighted about such return on investment (ROI). Incidentally, on 28 May we are staging a free 30- minute webinar about fit optimisation. Anyone in the fashion trade and manufacturing is welcome to register at www.hohenstein.com/fit-webinar if they are interested.”
Under the "SizeGERMANY" project in 2007/2008 representative serial measurements were taken from over 13,000 men, women and children between the ages #
Can manufacturers or companies with their own brands indicate that their products have undergone fit testing?
Stephanie Müller answered, “Yes. If they satisfy the requirements, they are entitled to use the Hohenstein Quality Label for Fit. This enjoys a high level of credibility in both the retail sector and among consumers.”
Under the "SizeGERMANY" project in 2007/2008 representative serial measurements were taken from over 13,000 men, women and children between the ages #
Hohenstein
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