Early back-to-school promotions and summer heat waves paid off in big dividends for the nation's retailers in July. According to the National Retail Federation (NRF), retail industry sales for July (which exclude automobiles, gas stations, and restaurants) rose 6.2 percent unadjusted over last year and increased 0.6 percent seasonally adjusted from June.
“The intense summer heat combined with back-to-school promotions brought shoppers back into the stores,” said NRF Chief Economist Rosalind Wells. “This shows that it is impossible to count the consumer out just because of high prices at the pump.”
July retail sales released today by the U.S. Commerce Department show that total retail sales (which include non-general merchandise categories such as autos, gasoline stations and restaurants) rose a stronger-than-expected 1.4 percent seasonally adjusted from June and increased 3.9 percent unadjusted year-over-year.
While sales were strong across most retail categories, stores promoting back-to-school merchandise outperformed expectations.
Apparel, the most important driver for back-to-school saw strong gains.
Sales in clothing and clothing accessories stores jumped 0.7 percent from the previous month and 6.4 percent unadjusted year-over-year. Health and personal care stores were up 0.6 percent from the June and rose 8.4 percent unadjusted over last year.
As the back-to-school definition of electronics expanded to includeMP3 players and cell phones, electronics and appliance stores saw the benefits.
marketing@alchempro.com
