Shop.org, the online division of the National Retail Federation (NRF), announced that Ken Eisner has joined the organization as Vice President (VP) of Marketing.
In this position, Eisner will develop and execute marketing plans for all Shop.org events and research, oversee Shop.org membership recruitment and retention strategies, and grow the Shop.org brand.
“Ken Eisner's online and marketing experience will be an asset to Shop.org and its members,” said Shop.org Executive Director Scott Silverman. “Adding another online retail expert to our growing team represents the vitality that e-commerce brings to the retail industry.”
Eisner comes to Shop.org from Simply Wireless, one of the country's largest distributors of cellular phones, where he served as Vice President.
There he supervised online, call center, and direct mail initiatives to maximize company sales. He also directed creative and media efforts for the firm and managed company partnerships and product development.
Prior to Simply Wireless, Eisner worked with a variety of companies from VarsityBooks.com to the National Football League.
He holds Masters in Business Administration and Masters of Public Policy degrees from Georgetown University and a Bachelor of Arts degree from Cornell.
Founded in 1996, Shop.org became a division of the National Retail Federation in 2001.
Shop.org is the network for retailers online. Its 600 members include the 10 largest retailers in the US, and 70 percent of the Internet Retailer Top 100 E-Retailers.
It's where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing.
Shop.org programs and activities include benchmarking research, events and networking communities.
National Retail Federation
marketing@alchempro.com
