The National Retail Federation (NRF) announced the launch of the NRF Associate Member Advisory Council (AMAC) Thought Leadership website.
The Council is chaired by Walter Loeb, President of Loeb Associates, and currently has 15 members who conduct research, develop benchmarks for performance and set standards that will improve relationships among vendors, retailers and consumers.
“The NRF Associate Member Advisory Council works to exchange information, conduct research, develop benchmarks for performance, and set standards that will help improve relationships among vendors, retailers and consumers,” said Walter Loeb, President of Loeb Associates and Council chair.
“We are committed to staying ahead of the curve with information and ideas, and with this new website will be able to communicate innovate ideas to the NRF membership base.”
AMAC's first published white paper, Winning Through Delight: The Artful Science of Customer Experience, is available through the website.
The paper, authored by Ogden Associates, has four major building blocks: Vision, Strategy, Relationship, and Management of the Customer Experience. Site visitors are encouraged to submit case studies as they relate to the paper. All submitted studies will be reviewed by the AMAC Council.
The Associate Member Advisory Council meets annually and via conference call to ensure the needs of NRF's growing associate member base are met, and to provide feedback to NRF regarding the needs of retailers and how NRF can better meet those needs.
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